You do not need to be a Web programmer to become an SEO expert. Anyone can implement the 15-step SEO process within The Small Business Owner’s Handbook to Search Engine Optimization.

Video transcript: First, I want to address one of the most common concerns of business owners that I have worked with regarding search engine optimization (SEO). And that concern is whether or not they will be able to optimize their Web site if they are not a programmer or Web expert. And my answer is always…Absolutely! And here’s why. You will rely more on your marketing ability and your ability to think like your customers and prospects during these 15-steps than you will rely on your ability to write HTML or other types of Web programming. I’m a marketer…I am not a computer programmer. There are some steps in the SEO process that require some updating of your Web site’s code. However, I’ll give you the actual code so all you have to do is simply copy and paste. Honestly, you do not need to learn HTML in order to become and SEO expert.

Stephen Woessner of the University of Wisconsin-La Crosse Small Business Development Center is a search engine optimization expert, author, and SEO trainer. Stephen is the author of The Small Business Owner’s Handbook to Search Engine Optimization as well as many articles related to SEO and other online marketing strategies. The Small Business Owner’s Handbook to Search Engine Optimization is ideal for business owners who want to learn an efficient and effective process for dramatically improving search engine rankings and doubling their Web site’s monthly unique visitors. Anyone can be successful at SEO! A business owner does not need to know technical skills, like Web programming, to learn search engine optimization.