Reviews
Amazon.com Reviews of The Small Business Owner’s Handbook to Search Engine Optimization
Great SEO for My Web Site!, December 22, 2009
By 128 Bit
I used this book to promote my website, my organic ratings on Google have increased quite a bit since using this small business owner’s handbook to search engine optimization! Basically, I highly recommend getting this book!
By Midwest Book Review (Oregon, WI USA)
Stephen Woessner’s SEARCH ENGINE OPTIMIZATION tells how to increase Google rankings and enhance site traffic using just 15 easy steps, from adding anchor links to content to creating custom page titles. It’s an outstanding survey for any interested in search engine operations and how to improve business visibility online.
By Kamic A’kota (Green Bay, WI United States)
Stephen Woessner does a great job keeping terms simple on such a complex issue, the structure of the book couldn’t be better, does he does an excellent job explaining every step of the way to receiving desirable traffic, and Stephen even takes a special interest in anyone who asks questions beyond what’s covered in the book. If you keep up on changes suggested in this book and your website content follows his simple steps and you shouldn’t have any problem getting to the front page of Google with minimal effort! I’ve noticed the success almost instantly. I highly recommend this book for personal or businesses looking to increase traffic!
Surprisingly easy to understand and WOW- effective!, September 24, 2009
By Stephanie J. Elsen (Red Wing, MN)
I have always been skeptical of SEO materials, and have also been intimated by the process, assuming it was a difficult and mysterious process only a chosen few could understand. I was seriously shocked at this book because of how easy it was to read and understand. I am not a programmer, but I do have an ecommerce web site that was not showing up well organically in search results. I followed this book’s 15-step process and now my site is showing up on page 1 for my main keyword, and page 2 for my secondary keyword. To get through the 15 steps does take some time and thought; I probably spent about 5 hours of time, but I am sure that time gets cut down as you optimize more and more pages. It takes several weeks after optimizing your page for your organic position to change, but be patient, it will happen if you follow the steps! If you are looking for an SEO tool that WORKS and can be easily understood and followed, THIS IS THE BOOK YOU WANT!!
Great Step-by-Step Guide, September 23, 2009
By Barry J. Roberts (Madison, WI)
Stephen’s book is a great resource for those of us who aren’t expert web geeks. The step-by-step process can be implemented by most business people that have some computing and internet experience. It is also a good read if you are hiring someone to do SEO for a site so you are informed and can ask good questions of a consultant. Good work!
Practical Step-by Step Techniques, September 21, 2009
By S. Busalacchi (Madison, WI)
Stephen Woessner’s book was easy to read and use because he employs step-by-step instructions. The most challenging aspect of implementing his advice to find two key words to plant on main web pages is that it’s extremely difficult to find the words that meet his criteria! I’ve spent many hours searching and devising new combinations of words to find the ones that are searched but will not put my site up against literally millions of others! Unfortunately, I have not gotten the hang of it and am not sure I will. It may simply be that the kind of work I do, public relations and writing, is extremely common across the globe so there is inherently a lot of competition. I am still going to follow his advice and see if my web traffic and conversion rates do indeed improve. I haven’t completed the process yet. Woessner makes a convincing case for his recommenations and I am glad I bought his book.
Simple and Practical SEO Techniques, September 14, 2009
By A. Jackman (Melbourne, Australia)
For the small business owner who is looking for a clear and simple guide to implementing a range of SEO techniques or who simply wants to understand SEO concepts before engaging an SEO professional this book is ideal. The author clearly identifies SEO concepts, identifying some simple free SEO tools, and then moves through a step by step process for carrying out your own SEO. There is some coding involved (as you would expect) but the reader is not overwhelmed with jargon and the processes are clear enough for even the novice.
The book includes an extensive glossary and FAQ for reference, again very helpful for those with limited knowledge. However don’t expect this to be the only SEO book you buy though. It is not a complete guide to everything SEO, nor does it need to be (nor would I expect that one exists!). There’s plenty of SEO books out there but for the small business owner or anyone looking for some simple, practical and relatively easy techniques for carrying out their own SEO this is the book to get started with.
Excerpt from the September 15, 2009 La Crosse Tribune article entitled: UW-L professor’s book offers steps to improve Google rank. “Cheri Haug, an artist from La Crosse, Wisconsin noticed Woessner’s depth of knowledge about the topic and ’saw the light bulb above his head’ when she suggested he write a book. Haug’s artwork sales at www.cherihaug.com went up within a week after taking Woessner’s class. ‘If people can’t find you, you are wasting your money and time,’ she said.” Full version of UW-L professor’s book offers steps to improve Google rank
“The Small Business Owner’s Handbook to Search Engine Optimization is a powerful compilation of practical advice, proven SEO techniques and a bulletproof guarantee which will yields dramatic search engine results.” — Bruce C. Brown, Award Winning Author of How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
“Stephen is very knowledgeable about SEO and takes time to explain the step by step process that is necessary to understand and gain benefit from the workings of Internet systems. Stephen also takes a special interest in each individual project and acts as if the project were his. Pleasure to work with.” Fred Nicklaus, founder of The9MinuteWorkout.com
“I was a student of Stephen’s last fall in search engine optimization. Stephen’s presentation was organized, energetic and easy to understand. Being an entrepreneur at heart, he relates well with other business owners, and is a tremendous asset to the Small Business Development Center and our community. I look forward to taking more classes from Stephen.” Scott Bernadot, Bernadot Studios Web Design
“Stephen is one of the smartest, most organized, thoughtful, and hardworking individuals I have ever met. I am on page 1 and 2 for the two keywords and expect to be on page 1 for both within a month or so. You are a genius!!! I am so excited about this I cannot even tell you…thanks so much again!! Stephanie Elsen, Certified Google AdWords and eBay Trainer
