Samples
Chapter Summaries: The Small Business Owner’s Handbook to Search Engine Optimization paperback book
Chapter 1: The Small Business Owner SEO Briefing
Your goal of increasing efficiency and effectiveness, while dramatically improving your results, begins here. Learn why Google is the only search engine that matters for SEO as well as the key terms that small business owners need to know.
- Introduction and FAQs
- Google is the only search engine that matters
- Reviewing key SEO terms
- Calculating conversion rate
Chapter 2: Your SEO Quick Start Guide
There are seven SEO tools that every small business owner needs to become familiar with using. Aside from being free, each tool has a short learning curve so you will be quickly up and running. Learn how to use tool by completing the checklist of 7 immediate action steps.
- Your 110% Guarantee
- Build Your Free SEO Toolkit
- Your 7 Immediate Action Steps
Chapter 3: Become Google-friendly
It is time to begin the 15-step SEO process. The first two steps consist of making your Web site Google-friendly so Googlebot can effortlessly index all of your site’s compelling content that you have invested so much time in developing.
- Step 1: Verify indexability of Home Page and navigation
- Step 2: Add a site map
Chapter 4: Strategic and Tactical Keyword Selection
Learn how to select keywords that already have a proven track record of performance. To maximize your efficiency and effectiveness, the keywords you select must meet two criteria: 1) the keywords are realistic for you to score well with — they are not too competitive — and 2) the keywords have a track record for already being used by searchers. This chapter will give you a specific process for accomplishing both.
- Step 3: Step-by-step blueprint to awesome keywords
Chapter 5: Optimize Your Site’s Code
You now have a list of keywords that are proven performers based on what you learned in Chapter 4. You learned to use the tools and steps necessary for collecting quantifiable, measurable data and how to make good decisions based on the Keyword Targeting Ratio. The next step in the process will be to learn how to efficiently and effectively optimize your content pages for maximum results. Chapter 5 begins that process.
- Step 4: Create custom page titles
- Step 5: Create custom META keywords
- Step 6: Create custom META descriptions
- Step 7: Put headings to work for you
- Step 8: Don’t forget your URLs
Chapter 6: Optimize Your Site’s Page Content
Now it is time to work on the content that your visitors actually read within their Web browsers and the content that Google indexes. Google is looking for additional matches and consistencies between the content on your page and the custom Page Title, META Keywords, META Description, domain name, URLs, and headings you just optimized. Now you will learn a process for guaranteeing that those matches and consistencies are obvious to both your site visitors and to Google, and Google will reward you with excellent rankings because your content will be highly relevant to the users who just searched on the keywords you are targeting.
- Step 9: Write specific content pages
- Step 10: Remain within the word count range
- Step 11: Manage keyword frequency and prominence
- Step 12: Use bullet points, bold, italics, and quotation marks
- Step 13: Add anchor text links to content
- Step 14: Optimize ALT tags and file names
Chapter 7: Accelerate Rankings with Link Building
Your rankings are impacted to a significant degree by Google’s opinion of the popularity of your Web site. It is now time to transition to off-page tactics that can help you boost Google’s popularity score for your Web site. Investing time toward boosting your site’s popularity will enable you to increase your search engine rankings to their highest level possible.
- Step 15: Leverage articles to power up results
Chapter 8: More Small Business Owner FAQs
Stephen Woessner teaches a popular search engine optimization class at the University of Wisconsin-La Crosse and each time he teaches the class, the small business owners in attendance always ask excellent questions. Chapter 8 captures an additional 17 FAQs so they can serve as an additional resource to you. In addition, the DVD Learning Series contains another 40 FAQs!
- More FAQs
Chapter 9: Glossary of SEO-related Terms
