In early September, I was interviewed by Karen Bannan of B-to-B Magazine for her annual “10 Great B-to-B Web sites” article.
The discussion was terrific and the Web site that I chose to highlight was Trane.com. Great company, great Web site, and they have made a significant investment in their Web strategy. Trane really communicates their brand story well online and they recognized about 10 years ago how significant of a marketing channel Web could be. Read the full “10 Great B-to-B Web sites” article.
